![]() ![]() Hard bounces- A hard bounce happens when an email cannot be delivered for an indefinite cause, such as a misspelt or false email address.Helps remove soft bouncesīounces can be divided into two categories: Hard bounces and soft bounces. While Klaviyo suppresses profiles that soft bounce seven times in a row, it’s preferable to exclude emails that soft bounce more than four times from your campaigns. As a result, it’s critical to clean out bouncing profiles on a regular basis. If your emails bounce or go unopened regularly, email clients will eventually move them to the spam folder. You can start personalizing material for those people after you know your list is full of real, active, and interested potential customers. Personalize content for your most loyal customers Having a large number of unengaged persons on your list makes it difficult to reach those who do wish to receive your emails. This information is used by ESPs to decide whether or not your emails are considered spam. Most major email service providers like Google and Yahoo keep track of how receivers respond to emails from your domain, such as how many are designated as spam, how many are opened, and so on. Improve deliverability scores with email providers Once you know subscribers are starting to lose interest in your brand, you can send targeted campaigns to re-engage them. Reduce the number of people who unsubscribe and increase the number of people who open and click on your emails. Klaviyo’s list cleaning helps in achieving the following: Reduce unsubscribes It is also important to note that maintaining strong deliverability and ensuring that your emails get in recipients’ inboxes requires regular list cleansing. Maintaining high deliverability necessitates this.Ĭreating a segment of unengaged profiles and suppressing or deleting these unengaged profiles is the first step in cleansing your list. ![]() Klaviyo allows you to clean your list of inactive or unengaged profiles and enhances a variety of factors of its quality. What is Klaviyo List Cleaning and Why You Need It
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